Introduction

In today's rapidly evolving business environment, staying updated on the most recent marketing trends is no longer a choice, but a necessity. However, with managing meetings, client calls, and strategy sessions, when can you find the time to sit down and learn about the newest tactics? Marketing podcasts are helpful in that regard! Podcasts are an excellent tool for expanding your business while on the move, whether you're on your daily commute, taking a short break, or fitting in a workout. By listening to the appropriate podcasts, you can enhance your skills and remain competitive with access to practical advice, expert discussions, and the newest marketing resources. Are you prepared to connect and elevate your marketing strategies?

The Digital Marketing Podcast

Host - Ciaran Rogers, Daniel Rowles, Louise Crossley

Best for - Experienced marketers seeking in-depth discussions on the latest trends and technologies

Frequency - Approximately weekly

Listen on - Apple Podcasts and Spotify

Target Internet produces a weekly podcast called "The Digital Marketing Podcast," hosted by fintech growth expert Ciaran Rogers, author and speaker Daniel Rowles, and digital marketing expert Louise Crossley. The podcast addresses a variety of subjects such as local SEO strategies, the ethics of artificial intelligence, and social media customer relationships, catering to novices and professionals alike, while also discussing custom reports in GA4. Episodes usually last between 20 and 30 minutes and can be found on platforms such as Apple Podcasts and Spotify. The hosts provide their own insights and expert interviews to put the latest marketing news and strategic trends into context. They maintain a relaxed tone and cover a range of topics, including content writing, audience insight tools, social media toxicity, and company culture.

How I Built This

Host - Guy Raz

Best for - People who want to learn about entrepreneurship, innovation, and leadership

Frequency - Mondays and Thursdays

Listen on - Apple Podcasts or Wondery+

Guy Raz, a celebrated podcaster acknowledged by The New York Times as "one of the most popular podcast hosts in history," has almost 19 million monthly listeners. Raz, a journalist with years of experience and the author of two bestselling books, has made several appearances on ‘The Tonight Show Starring Jimmy Fallon’. His podcast, ‘How I Built This’, is unique because it highlights not only success stories, but also the tough and difficult moments experienced by successful founders, underscoring the need for resilience and determination in entrepreneurship. Although it doesn't exclusively concentrate on marketing, every episode offers valuable perspectives on leadership, innovation, and overcoming obstacles. Raz interviews business leaders from various sectors, such as well-known skincare brands and dating apps, providing a wide range of motivating stories and lessons in more than 500 episodes, catering to all audiences.

Social Media Marketing Podcast

Host - Michael Stelzner

Best for - Marketers, creators and entrepreneurs

Frequency - Weekly

Listen on - Spotify and Apple Podcasts.

Since it was first launched in 2012, the ‘Social Media Marketing Podcast’ hosted by Michael Stelzner, the founder of Social Media Examiner, has been an important resource for marketers, creators, and entrepreneurs. The podcast's goal is to improve marketing skills and inform listeners on current social media trends and developments. Every week, Stelzner talks to top specialists who offer helpful insights, success stories, and practical advice for enhancing social media marketing. Subjects that will be discussed involve recent changes to platforms, expanding audiences through Facebook ads, capitalizing on social media algorithms for more visibility, and integrating AI writing tools for improved business productivity. Episodes usually run between 45 and 50 minutes, providing listeners with updates on social media regulations, like tips on content formats and strategies for platforms like Instagram Reels and LinkedIn algorithms. Episodes are freshly available every week on platforms such as Spotify and Apple Podcasts. For those looking for briefer content, they can listen to the ‘Social Media Marketing Talk Show’ hosted by Jerry Potter, with episodes lasting around 20 to 30 minutes.

Online Marketing Made Easy

Host - Amy Porterfield

Best for - Entrepreneurs seeking to develop their online marketing plan.

Frequency - Daily

Listen on - Spotify and Apple Podcasts.

Creating an online business can sometimes be solitary, but ‘Online Marketing Made Easy’, led by Amy Porterfield, offers entrepreneurs a helpful and interactive tool. Since starting in 2013, the podcast has put out more than 440 episodes spanning from 15 minutes to slightly over an hour, each one specifically suited to the subject matter. Every episode includes practical advice on different areas of online business, such as email marketing, content marketing, and social media tactics. Porterfield shares her personal experiences, discussing both achievements and obstacles, and also speaks with marketing professionals such as CEO Jasmine Star and personal branding expert Jen Gottlieb. The podcast not just discusses practical tips on making digital courses and monitoring important business numbers, but also tackles personal issues like burnout and managing financial anxieties. By providing episode summaries and time markers on the program's website for easy browsing, audience members can easily locate the information that is most applicable to them. New episodes are released nearly every day, making it convenient to stay updated and motivated. ‘Online Marketing Made Easy’ can be accessed on both Apple Podcasts and Spotify for listening.

Exit Five

Host - Dave Gerhardt

Best for - B2B marketers

Frequency - Weekly

Listen on - Spotify and Apple Podcasts.

Dave Gerhardt hosts a weekly podcast with B2B marketing leaders or subject matter experts, discussing various topics like ABM, SEO, career growth, and becoming a CMO. Having garnered a following of more than 300,000 listeners and producing over 130 episodes, this podcast is now considered a top choice for B2B marketers, accessible on popular platforms such as Apple Podcasts and Spotify. Gerhardt, who has ten years of experience in B2B SaaS as a former VP of Marketing and CMO at Drift and Privy, established exitfive as a place for creativity and understanding. The reason for choosing the name "exitfive" comes from his time in Vermont, where he frequently discovered new ideas while staying at his in-laws' house near exit five. The podcast is designed to replicate the motivational setting for B2B marketing executives looking to conquer obstacles and uncover fresh concepts. Presented by Zapier, the podcast creates a cozy, discussion-based environment where listeners can acquire useful marketing tactics and professional development knowledge in every episode.

The CMO Podcast

Host - Jim Stengel

Best for - Aspiring chief marketing officers (CMOs) and people who want to understand how marketing fits into a business’s big picture.

Frequency - Weekly

Listen on - Spotify and Apple Podcasts.

The "CMO Podcast", led by Jim Stengel, ex-CMO of Procter & Gamble, includes detailed discussions with leading marketing executives from prominent companies like American Eagle Outfitters, The UPS Store, Deloitte, and Crocs. The podcast features more than 175 episodes released on a weekly basis, covering a range of subjects such as marketing strategies for millennials and Generation Z, the significance of inclusivity in business, and how technology and automation improve customer experiences. Stengel involves guests in conversations that offer valuable perspectives on a CMO's thinking, reasons, and the effects of their choices on engaging customers and narrating the brand. Each episode usually lasts around one hour and can be streamed on platforms such as Spotify and Apple Podcasts, serving as a valuable tool for those seeking insights from top-tier marketing professionals.

Marketing School - Digital Marketing and Online Marketing Tips

Host - Neil Patel and Eric Siu

Best for - Individuals seeking to implement the latest industry trends in marketing advice.

Frequency - Daily

Listen on - Spotify, Apple Podcasts, Stitcher, and Soundcloud

If you're busy or want a podcast without unnecessary details, ‘Marketing School’ is brief and straight to the point. Presented by Neil Patel and Eric Siu, the majority of episodes offer practical marketing advice in 10 minutes or less. Daily new episodes ensure a continuous stream of ideas for marketing brainstorming sessions. The hosts discuss various topics such as hiring practices, marketing and advertising techniques, business strategies, branding, and content creation. Utilizing their vast expertise in marketing and entrepreneurship, Patel and Siu examine market trends and offer actionable guidance to assist listeners in enhancing their businesses rapidly and efficiently. ‘Marketing School’ is an ideal tool for individuals seeking to make instant improvement in their marketing strategies.

The Mindful Marketing Podcast (formerly known as ‘The Savvy Social Podcast’)

Host - Andrea Jones

Best for - Beginner and current Social media managers

Frequency - Weekly

Listen on - Spotify and Apple Podcasts.

Andrea Jones, a specialist in social media marketing, is the host of "The Savvy Social Podcast," which airs weekly and covers the recent developments in social media marketing. Each episode, lasting around 30 minutes, includes expert perspectives and discusses a range of subjects. One example is a well-liked and popular episode that explores why an entrepreneur chose to depart X (previously Twitter) after establishing a business on the site. Additional episodes delve into the development of brands with strong personalities, ways to prevent exhaustion from social media, the legal ramifications of memes, and tips for reusing content. The podcast offers open discussions on the challenges of running a prosperous online business, giving helpful tips to assist people in launching, growing, and filling up their social media management businesses. You can listen to "The Savvy Social Podcast" on Spotify and Apple Podcasts.

BS-Free Service Business Show

Host - Maggie Patterson

Best for - Solopreneurs, Agency owners

Frequency - Weekly

Listen on - Spotify and Apple Podcasts.

The podcast "BS-Free Service Business Show", hosted by Maggie Patterson, a marketing agency owner, is designed for freelancers, agency owners, and creatives who want straightforward advice on expanding their businesses. Maggie focuses on honesty and genuineness in business practices, addressing misunderstandings like exaggerated promises and hidden fees. Audiences can anticipate gaining knowledge on how to uphold a straightforward and enduring business structure, dispelling misconceptions surrounding managing a small agency, effective pricing tactics, and the advantages of having clients on retainer. Episodes, which are released on a weekly basis, vary in length from 10 minutes to one hour, offering insider perspectives on the service sector. This podcast is included in the BS-Free Business platform, which provides strategies, training, and tools for establishing sustainable businesses using an anti-oppression framework and intersectional feminist practices, with the goal of promoting a business environment that is compassionate and ethical.

Social Pros Podcast

Host - Jay Baer and Adam Brown

Best for - Individuals looking for insightful interviews with social media professionals in various fields.

Frequency - Weekly

Listen on - Spotify and Apple Podcasts, Youtube

"The show 'Social Pros,' led by Jay Baer and Adam Brown, has weekly conversations with industry experts on how they achieve success in social media." This podcast, which has more than 600 episodes over a ten-year period, is one of the longest-standing marketing programs and was recently named the top Audio/Podcast Series by the Content Marketing Awards. The hosts interact with marketers from well-known companies such as Ford, IBM, MTV, and GoFundMe, providing a range of viewpoints across different industries and target groups. Their knowledge allows them to pose perceptive queries that uncover beneficial tactics for navigating the digital terrain. Audiences are able to learn about insider anecdotes and hidden information from staff at corporations like Google, Reddit, Glossier, and Marvel, revealing how these companies hire, function, and evaluate their social media campaigns. "Social Pros" focuses on the personal aspect of social media and provides concrete marketing tactics that listeners can use right away.

Perpetual Traffic

Host - Kasim Aslam and Ralph Burns

Best for - Individuals who are interested in paid advertising on various social media platforms such as Google AdWords, Facebook, Twitter, and others.

Frequency - Twice weekly

Listen on - Spotify and Apple Podcasts.

"Perpetual Traffic" is a podcast on digital and product marketing, led by Ralph Burns and Kasim Aslam, who delve into successful paid traffic tactics to drive leads and sales. Every week, the hosts chat with industry professionals like Shopify specialist Scott Cunningham, who reveals a five-step plan for increasing conversions on Shopify websites. Additional episodes cover a range of subjects such as selling a company, optimizing Google Ads for high sales times like Black Friday, the impact of AI on marketing trends, and the distinctions between Reddit and other social networking sites. Releasing episodes twice weekly, each running for an average of 45 minutes, the podcast provides valuable traffic tactics for both seasoned marketers and novices. "One can listen to ‘Perpetual Traffic’ on Spotify and Apple Podcasts, where they offer a comprehensive view on the most recent developments and tendencies in paid media by combining the knowledge of the host with guest perspectives."

MarTech Podcast ™ // Marketing + Technology = Business Growth

Host - Benjamin Shapiro

Best for - Aspiring entrepreneurs

Frequency - Daily

Listen on - Spotify and Apple Podcast

Benjamin Shapiro, the host of the podcast "MarTech," is a successful entrepreneur and consultant in marketing strategy. He conducts interviews with industry experts, thought leaders, and professionals in the martech field to assist in understanding the intricacies of marketing technology. Every episode, like a recent chat with Common Room's COO Jake Randall about influencer marketing and the modern buyer's journey, delves into various subjects such as using analytics to grasp customer feedback, delving into automation and AI trends, using empathy-driven personas instead of cookies, and integrating live commerce tactics for e-commerce labels. The "MarTech Podcast" releases fresh episodes every day, with a duration of 15 to 20 minutes, and can be found on platforms such as Spotify and Apple Podcasts. This podcast features top marketers who use technology for career growth, sharing their career journeys, current obstacles, successes, failures, and practical tips from real-life experiences.

The Science of Social Media

Host - Michael Stelzner

Best for -

Frequency - Weekly

Listen on - Apple Podcasts, SoundCloud, and Spotify

‘The Social Media Podcast’ by Buffer, known as ‘The Science of Social Media’, provides a weekly audio show featuring advice and ideas from top experts in social media marketing. This podcast is a valuable resource for marketers at all levels, from beginners to seasoned professionals, with a weekly audience exceeding 25,000 listeners. The content includes a variety of expert interviews, case studies, and practical suggestions, covering a range of subjects such as social media strategy, content creation, social media advertising, analytics, relationship-building, and engagement. Important takeaways from the podcast highlight the importance of comprehending the psychology of social media for creating successful marketing campaigns, creating a data-focused plan to monitor progress and evaluate outcomes, and establishing a robust social media presence with compelling content and authentic audience interactions.

Duct Tape Marketing

Host - John Jantsch

Best for - Entrepreneurs and aspirants

Frequency - Weekly

Listen on - Apple podcast, Spotify, Amazon music, Podchaser, Castbox

The popular marketing podcast "Duct Tape Marketing," hosted by John Jantsch, a best-selling author and founder of Duct Tape Marketing with three decades of industry experience, is highly regarded. The podcast includes talks with professionals, writers, and business owners who provide beneficial tactics for growth and marketing to the audience. Alongside expert insights, Jantsch also offers his personal experiences and guidance to help listeners reach their business objectives. The podcast discusses lead generation, creating a people-focused culture, turning bad customer experiences into good ones, and excelling at newsletters. New episodes are published twice a week, usually with a duration of approximately 20 minutes each, and are available on platforms such as Spotify and Apple Podcasts. Since starting in 2005, Jantsch has collaborated with leading thinkers to provide genuine relationships, solid expertise, and a straightforward strategy for effective marketing, leading to achievement.

Everyone Hates Marketers

Host - Louis Grenier

Best for - Aspiring entrepreneurs, Established businessmen

Frequency - Weekly

Listen on - Spotify and Apple Podcasts.

Louis Grenier hosts "Everyone Hates Marketers," a marketing podcast known for his tough interviewing approach and for dispelling marketing misconceptions. The podcast discusses various subjects such as customer research, brand positioning, marketing strategy, and content marketing. The podcast includes conversations with well-known professionals like Seth Godin and Joanna Wiebe, as well as up-and-coming individuals, providing valuable insights for listeners to act upon. During its seven-year tenure, the podcast has attained over one million downloads and has been acknowledged by Ahrefs as the top marketing podcast worth listening to. Grenier, a straightforward marketer and consultant, delves into alternative marketing tactics that emphasize being genuine and efficient, all while maintaining honesty. Important topics covered involve celebrating uniqueness to boost profits, creating a business worth seven figures, recognizing psychological biases in marketing, and shunning the harmful culture of overwork. New episodes are released every week, with a duration of 30 minutes to one hour, and can be accessed on platforms such as Spotify and Apple Podcasts.

Conclusion

So, there you go - the top marketing podcasts to support your business expansion. Each one provides a distinct offering, ranging from current trends to expert advice and practical plans. Whether you are an experienced marketer or new to the business world, these podcasts will provide you with the information and motivation to remain ahead. Therefore, put on your headphones, immerse yourself, and allow these podcasts to be your hidden tool for achieving success. Your upcoming major marketing success might only be one episode away!